We have some of our readers requesting a clearer definition, or at least explanation of the term ‘local search’. Well this can be made as complicated or as simple as possible, although it is perhaps best illustrated with an image and a simple explanation. There are plenty of resources available online for those wishing to learn more.

Simply put local search is nothing short of a search by a consumer online, via the search engines (Google, Bing etc), for a product, service or information specific to their area of interest or needs. The results of such a search have been ‘fine-tuned’ by the search engines to return results that are applicable for the consumer according to his or her location where required. The example below is based upon the search term “roofing contractor Atlanta” – and would therefore represent a search for someone residing in Atlanta Georgia for a trade company that specializes in roofing, roof repair, roof installations and so forth.

As can be seen from the search results above, the consumer is provided with a list of websites, as well as a list of business that are generated from the Google Places listings. Together with these listings are the links to the reviews of the companies listed there, something of which the consumer will take into account when making a “short list” of prospective local businesses that they can utilize to address their needs, in this case something to do with a roof, installation or even repair. (Note: Some of the latest developments within the local search industry and market include the fact that Google is aiming to rely more so upon Google reviews as opposed to what used to be reviews from the likes of external community sites, such as Yelp, Kudzu and so forth. Although reference is still made to these ‘citations’, but not as prominently as before.)

The example of Bing’s search results are not much different, as can be seen below:

So that is basically what local search is about, and any business owner who is targeting their local community with sector specific services or products should be aware of this, as well as aim to improve and optimize their respective listings to even out the local search and marketing playing field.

If you need assistance with claiming, finding or optimizing your Google Places Listing or with Bing Business Portal contact us!